SEO: On-page and Off-page Optimisation

A Vignette Recap about SEO


Search Engine Optimization (SEO) is definitely the most sought-after inbound marketing strategy in the world of online business presence nowadays. Its proven results have actually amassed Return on Investments (ROI) success reports for those entrepreneurs whose businesses greatly rely on the online presence.

SEO consists of two major parts: On-page optimization and Off-page optimization.

Meta tags, page titles, keyword distribution, content, description, redirection and internal links are done in control at your website’s back-end. These fall under the field of On-page optimization.

In this field, you would need to configure some technical things in order to successfully optimise each page of the website.

On the other hand, several factors like link building, brand promotion, blogging and link mentioning are part of Off-page optimization which will lead to organic search by the google algorithms.

SEO on a broader sense is the art of attracting targeted audience into the website using the power of content and keyword research. In this sense, content marketing is a vital factor in contributing links for SEO strategy. The process of content marketing in order to earn links from trusted sites is not really a facile work to do. It takes time and effort in searching the best topics related to your niche plus the proper distribution of your keyword that you wish to rank on the google and finally your promotion.

Let’s run down the main factors.

  • Configure meta tags at website’s back-end to perform on-page optimisation. This includes optimising existing posts or content by changing, editing, or amending titles, descriptions and keywords.
  • Content Creation. In this step, writing skills is required as the content should be engaging, informational, compelling and authentic as it serves as a link magnet providing reliable information. This is actually the main process of gaining quality links as readers are sharing and linking your content thus giving you a big hit on google ranking.

However, there are also some factors that may affect google ranking and can actually prevent your SEO strategy.

Site architecture as an example can create a big impact on your end as images, graphic or any visual content can influence your prospect’s decision. Therefore, a simple and a visually appealing site is a good start.

While site design or your site’s layout is important, site speed can also affect SEO as prospect can change mind in matter of second while your site is loading.

These factors are all combined in order for SEO to work and get the results as expected. Content marketing, keyword research and site’s configuration are interconnected and depend on one another, thus no good SEO outset will show if one of the three integral factors is undone or improperly executed.